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September 28, 2005

Going Deep for Digital

Here’s an interesting article fom the NYT, Going Deep for Digital, about the coming launch of major movies in 3D and the conversion of cinemas to digital technology.

[on] Nov. 4, when "Chicken Little" opens across the country - and in at least 85 movie theaters equipped with costly state-of-the-art 3-D projection equipment, silver screens and the latest in goofy-looking 3-D eyewear.

This quote from a Disney exec indicates that after many slow starts, 3D might finally be going mainstream:

"I honestly don't think it's a novelty," said Charles Viane, president of distribution for Disney, which may release all its future animated movies in 3-D should "Chicken Little" meet expectations at the box office. "I think you'll miss the dimensionalization in movies that don't have it."

I'm a believer in the coming age of 3-D. I think it will have broad implications for our interaction with media, and also will fuel strong growth for successful new companies over the next 5 years. For more on 3-D, see my flickr photo album from my trip to SIGGRAPH in LA. Watch this column for more on this trend.

Posted by barney at September 28, 2005 4:34 PM

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Posted by: Matthew Hurst at September 28, 2005 4:52 PM

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